Mission and Vision


'To support our membership community by providing diverse resources while promoting downtown business through progressive leadership'

Message from the President

Every year during the direness of winter and the seemingly endless rain, the elusiveness of spring feels completely out of reach. However, almost magically, the crocuses and daffodils reappear, rainbows grace the sky, and all seems right in our little part of the world again. 

This past winter was no exception, but the magic of Downtown Duncan is always here, never really hiding away. Whether it’s savouring a leisurely coffee with a friend at any number of the sweet cafes, window shopping, or treating yourself to that special something at one of the charming shops that adorn our streets, you’ll always be surprised at what you’ll find here no matter when you visit.

2015 did bring its fair share of challenges, with road construction and interruptions, and an iconic building removal leaving a sad patch of grass in its place, but there was also cause for celebration. New shops opened their doors – Something Celtic, My Secret Salon, Soulful Memories, Perceptive Health, just to mention a few - and the 39 Days of July continued to spread musical joy throughout the heart of downtown.

The steadfast team behind your DBIA, including staff, contractors, and the Board of Directors and various sub-committees, really do work tirelessly with great dedication, sharing the same passion and vision for what our Downtown is, and can be. Countless meetings and discussions are held on what it looks like to attract tourists and Cowichan people into this hidden treasure of Downtown Duncan.

2016 promises to be our best year ever. We have a commitment to keep building on partnerships, working with the City of Duncan and the Chamber of Commerce, as well as all local levels of government, to ensure we are thriving together, maximizing our efforts and collaborating on initiatives - whether it be the Totem Tours, managing City Square, or working with Tourism Cowichan.

With the long awaited Dakova building popping up and hints of other businesses expanding, your Board and staff will continue to do whatever we can to increase the desirability to be here. We are also striving to improve what we already do well with our events and marketing efforts. We look forward to working with all of you to keep moving forward, keep increasing our reach, and keep helping to spread the word on all the extraordinary things that are right here:  “the” place to really live, shop, work, and play.

Judy Stafford  

Duncan BIA President